FIND US

Remote sitio farmer-turned-fishpond owner empowered by LANDBANK, DA


February 28, 2025

Farmer Eric A. Janolino from the Municipality of Opol in Misamis Oriental ventured into tilapia farming and expanded his income with the financial assistance extended by LANDBANK and the Department of Agriculture under the Agricultural Competitiveness Enhancement Fund (ACEF) Lending Program.

 

OPOL, Misamis Oriental – For over 30 years, Eric A. Janolino has dedicated his life to farming palay, corn, and various vegetables in the remote sitio of Tingkulan in Barangay Bagocboc. As someone without formal education, farming was the only way Eric knew to support his growing family. Yet, despite decades of hard work, life was a constant uphill battle. 

 

To fund each planting season, Eric used to rely on informal lenders who charged exorbitant and crippling interest rates, often leaving him with little to no profit after the harvest. This made it nearly impossible to improve his farming methods or invest in the necessary resources to grow his livelihood. 

 

Adding to his struggles, Eric lived in an isolated community with limited access to government services. The barangay is accessible only by motorcycle, requiring a 30-minute ride along rugged, unpaved roads and crossing several rivers from the town proper. This makes transporting crops to the market both difficult and costly, eating further into his already limited earnings.

 

In search of better income, Eric tried his luck in Manila, taking on jobs as an electrician and security guard. But he felt out of place in the bustling city, and his heart pulled him back to the fields he had always called home. Returning to farming, however, presented the same persistent struggles—high-interest loans and limited resources left him with little to provide for his wife and three children. 

 

A new beginning

 

Hope came in 2023 when Eric learned about the financial assistance available for small farmers like him, facilitated by LANDBANK in partnership with the Department of Agriculture (DA). Under the Agricultural Competitiveness Enhancement Fund (ACEF) Lending Program, he secured a ₱100,000 loan with a low annual interest rate of 2%, or only about ₱2,000 for the entire year.

 

Eric was guided by LANDBANK and DA through every step of securing the loan—something he never thought possible due to his limited reading and writing skills. 

 

“Dati, kanya-kanyang diskarte ang mga tao dito para magkaroon ng puhunan sa pagsasaka. Pero noong dumating ang LANDBANK, ipinaliwanag nila kung paano kami makakapag-avail ng murang pautang sa ilalim ng ACEF program. Hindi na kami nahirapan sa pagbabayad ng malalaking interes sa 5-6,” Eric shared. 

 

With LANDBANK’s financial support, Eric ventured into tilapia farming and invested in building three fishponds, under the guidance of the Bureau of Fisheries and Aquatic Resources (BFAR) Region 10. To ensure success, he completed a BFAR training on tilapia production, equipping him with the knowledge and skills to maximize his new venture. 

 

A ripple effect of growth

 

The impact of tilapia farming on Eric’s life was profound. His once meager earnings for his family grew into a steady and reliable income. He invested his profits to buy a carabao and a horse to help transport goods to market, raised pigs for extra income, and even renovated their home. Most significantly, Eric was able to send his children to school—something he once thought was out of reach.

 

“Malaki ang pasasalamat ko sa LANDBANK dahil hindi sila nag-atubiling tumulong sa katulad naming mga mahihirap. Ngayon, meron na kaming mga hayop na pangkargada sa aming mga produkto at pang-araro ng bukid, kaya malaki talaga ang naitulong ng LANDBANK sa aking pamilya. Anuman ang iyong kalagayan at pangangailangan, nandiyan sila para magbigay ng tulong at suporta,” Eric said.

 

Motivated by the opportunities provided by LANDBANK and DA, Eric inspired his fellow farmers to achieve the same success. Fourteen other farmers from his barangay availed themselves of the affordable credit facilities under the ACEF Lending Program and embraced tilapia farming. Like Eric, they soon began to see their livelihoods—and their incomes—flourish, enabling their families to better meet their needs and secure a brighter future.

 

Empowering small farmers and fishers nationwide

 

LANDBANK serves as the conduit bank of DA in implementing the ACEF Lending Program, which aims to boost the productivity of marginalized agricultural players through the extension of accessible credit assistance, among other support initiatives.

 

Under the Program, farmers and fishers can borrow up to P1 million, while cooperatives, associations, and micro, small, and medium enterprises (MSEs) may access loans up to P5 million for the purchase of farm inputs and equipment, as well as the acquisition or establishment of agri-based production and processing machinery, equipment, and facilities.

 

As of December 2024, LANDBANK has released a total of ₱14 billion in loans under the ACEF Lending Program benefitting 95,301 borrowers nationwide, 98% of which are small farmers and fishers.

 

ABOUT LANDBANK

 

LANDBANK is the largest development financial institution in the Philippines promoting financial inclusion, digital transformation, and sustainable national development. Present in all 82 provinces in the country, the Bank is committed to provide accessible and responsive financial solutions to empower Filipinos from countryside to countrywide.


Other Stories

LANDBANK sees surge in digital banking usage in 2024

  The LANDBANK Mobile Banking App (MBA) powered the Bank’s digital surge in 2024, logging 106.82 million transactions or almost double the previous year’s total of 55.2 million. LANDBANK recorded a significant increase in digital banking transactions in 2024, driven by the growing shift of customers to online banking services and the Bank’s sustained investments in enhancing its digital platforms. The Bank facilitated a total of 162.28 million digital transactions, marking a 67% expansion from 97.08 million in 2023, with a total value of ₱3.38 trillion, up 38% from ₱2.45 trillion. “Digital banking is not just about convenience—it’s about inclusion. Through our digital banking channels, we are empowering every Filipino to take control of their finances. Our goal is to make safe, reliable, and convenient banking accessible to all, especially our farmers and fishers, business owners, OFWs, and government agencies,” said LANDBANK President and CEO Lynette V. Ortiz. The LANDBANK Mobile Banking App (MBA) led the growth in the Bank’s total transaction volume, with a record 106.82 million transactions in 2024—nearly double the 55.2 million transactions recorded in the prior year. Through the MBA, users can perform a wide range of banking services, including fund transfers, bill payments, and investing in government securities. Among the App’s major enhancements last year was the straight-through account opening feature, which allows customers to open a digital account online via smartphones without visiting a branch.  In terms of transaction value, the Bank’s corporate Internet banking platform, weAccess, recorded the highest volume at ₱1.36 trillion. This marks a 43% year-on-year growth from ₱952.14 billion in 2023. LANDBANK’s other major digital channels include iAccess, an online retail banking channel; Link.BizPortal, a web-based payment channel; Electronic Modified Disbursement System (eMDS), a facility for institutional clients and national government partners; and LANDBANK Bulk Crediting System (LBCS), an electronic bulk disbursement facility. The LANDBANK MBA was named the “Most Innovative Banking Application” at the 12th Annual International Finance Awards 2024 in Bangkok, Thailand. The Bank was likewise recently recognized as the “Best e-Banking Services Provider” and “Most Reliable Mobile Banking App Provider” at the World Business Outlook Awards 2025 by Singapore-based business magazine, World Business Outlook. Bringing banking closer to more Filipinos As part of its broader digital transformation agenda, LANDBANK continues to innovate how it brings banking services closer to more Filipinos—especially those in underserved and remote areas. LANDBANK began rolling out “phygital” branches in December 2024 that combine physical and digital services for a more streamlined, seamless, and delightful customer experience. These branches showcase a refreshed look, equipped with self-service machines, new queuing and tellering systems, meeting pods, and interactive zones.  To further extend its reach, the Bank is ramping up its LANDBANKasama Program, which brings basic banking services to far-flung and underserved areas. By partnering with local cooperatives, associations, rural banks, LGUs, MSMEs, and private entities, the Bank empowers these community-based partners to serve as LANDBANKasama partners, providing services such as cash withdrawal, deposit, fund transfers, bills payment, and balance inquiry. LANDBANK is also pioneering cash-lite ecosystems in key areas, starting with the Province of Batanes. By promoting the use of digital payments and equipping local merchants, residents, students and LGUs with digital financial tools and skills, the initiative promotes the use of cashless transactions as a safer, faster, and more convenient way to manage daily financial needs—ultimately reducing reliance on physical cash and fostering a digitally inclusive local economy. With its digital strategy in full swing, LANDBANK remains committed to accelerating digital transformation and delivering enhanced customer experience across the country—anchored on its mandate to serve the agriculture sector, empower small farmers and fishers, and drive inclusive and sustainable national development for all Filipinos. ABOUT LANDBANK LANDBANK is the largest development financial institution in the country promoting financial inclusion, digital transformation, and sustainable national development. Present in all 82 provinces in the county, the Bank is committed to provide accessible and responsive financial solutions to empower Filipinos from countryside to countrywide.

LEARN MORE

LANDBANK ensures digital banking access during Holy Week

  LANDBANK assures its clients of uninterrupted access to its digital banking channels throughout the upcoming Holy Week, maintaining convenient and seamless financial services for individuals and businesses during the long holiday. From April 17 (Maundy Thursday) to April 20 (Easter Sunday), clients may continue to conduct safe and convenient transactions through the LANDBANK Mobile Banking App (MBA), iAccess, and other digital platforms, including the Link.BizPortal for online payments, WeAccess for institutional clients, and the Electronic Tax Payment System (eTPS) for tax-related transactions To promote affordable digital banking, the Bank continues to waive transfer fees for the first three daily transactions of P1,000 and below to other banks via InstaPay and PESONet. Fund transfers between LANDBANK and Overseas Filipino Bank (OFBank) accounts also remain free of charge, regardless of amount, via the MBA and iAccess. As branches will be closed over the long holiday, all LANDBANK branches nationwide will resume regular banking operations on Monday, 21 April 2024. LANDBANK is ready to service cash needs through its nationwide network of 3,213 ATMs complemented by 3,488 ATMs in select 7-Eleven stores. Withdrawals from 7-Eleven ATMs remain free of charge for all LANDBANK clients. As customers take advantage of digital banking access over the holidays, LANDBANK also reminds the public to remain vigilant against online scams and cybersecurity threats. Clients are advised not to click suspicious links or share sensitive information such as account numbers, usernames, passwords, and One-Time Passwords (OTPs). Clients are likewise advised to access the official LANDBANK iAccess site via the official LANDBANK website (https://www.landbank.com) or directly via https://www.lbpiaccess.com. For more #CyberSigurista tips and other updates, follow LANDBANK’s official channels at @LANDBANKOfficial on social media. ABOUT LANDBANK LANDBANK is the largest development financial institution in the country promoting financial inclusion, digital transformation, and sustainable national development. Present in all 82 provinces in the county, the Bank is committed to provide accessible and responsive financial solutions to empower Filipinos from countryside to countrywide.

LEARN MORE

Go digital for tax payments with LANDBANK

  With the income tax filing deadline fast approaching, LANDBANK is urging taxpayers to utilize its digital banking channels for fast, secure, and convenient tax payments. Individuals and companies enrolled in the Bureau of Internal Revenue’s (BIR) Electronic Filing and Payment System (eFPS) can settle their tax dues seamlessly through the LANDBANK Electronic Tax Payment System (eTPS). For individuals and other businesses not eligible to pay via eTPS, taxes can still be paid electronically through the LANDBANK Link.BizPortal, the Bank’s web-based payment channel. Taxpayers simply need to access the platform, select “BUREAU OF INTERNAL REVENUE” from the merchant list, choose the appropriate form type and tax type, and proceed with the payment transaction. “LANDBANK is committed to making tax compliance easier and more efficient for every Filipino. By offering accessible digital payment solutions, we aim to streamline the tax payment process and empower individuals and businesses to contribute to nation-building. We are one with the BIR in fostering a more efficient, transparent, and inclusive tax system for all,” said LANDBANK President and CEO Lynette V. Ortiz.    To further accommodate taxpayers, select LANDBANK branches will have extended banking hours from 3:00 PM to 5:00 PM, from April 1 to 15, to accept tax payments over the counter. ABOUT LANDBANK LANDBANK is the largest development financial institution in the country promoting financial inclusion, digital transformation, and sustainable national development. Present in all 82 provinces in the county, the Bank is committed to provide accessible and responsive financial solutions to empower Filipinos from countryside to countrywide.

LEARN MORE