“A farmer has to be a scientist. You have to do a lot of observing. You don’t just plant and plant.” – This is the philosophy that farmer-turned-agripreneur Ruben Ragas lives by.
His farm in Cabadbaran City, Agusan del Norte is proof of his careful and meticulous planning. All sections - from the fish pond and livestock shed to the various vegetable plots - are strategically laid out for specific reasons. “It has to be,” Ruben says. “For example, since the wind from the sea blows from the west, if we put the livestock shed west of the house, the smell is going to go straight to our living room. Everything has to be thought out.”
Ruben is among the hundreds of small farmers who benefited from direct financing from LANDBANK through the Agricultural Competitiveness Enhancement Fund (ACEF). The ACEF Lending Program is implemented by LANDBANK in partnership with the Department of Agriculture to help increase the productivity of farmers, fishers, and their cooperatives and associations, as well as MSMEs, through credit assistance. Since the Program was launched in 2018, the Bank has so far released P154.29 million in loans to more than 400 borrowers.
Continuous learning
Determined to improve his knowledge and skills, Ruben continuously attended seminars and technical courses related to farming. His one-year stint with the Federation of Agrarian Reform Communities further taught him basic knowledge and skills on effective farming and efficient marketing strategies.
Equipped with farm resource and basic entrepreneurial experience, Ruben hoped to further grow their family’s livelihood. Through LANDBANK-assisted Baug CARP Beneficiaries Multi-Purpose Cooperative (BCBMPC) in Magallanes, Agusan del Norte, Ruben was able to buy seedlings and farm-inputs from a P15,000-loan from the coop. Over the next few years, he went to BCBMPC for more capital, including a P50,000 loan, to help him buy another half-hectare of land. He has also since then diversified into raising tilapia and various livestock.
Before venturing into diversified and organic farming, his family’s income was so small. Ruben recalls how they used to live in a wood and nipa house with no concrete floor. His farm also used to be overrun with tall grass and the land so infertile.
Today, his integrated farm is planted with a variety of vegetables, fruits, and root crops. He also raises native chicken, turkey, goats, and cows; and he produces tilapia, dalag, and other native freshwater fish. He remains methodical as he implements organic farming – with the manure of his livestock and left-over vegetables allowed to naturally decompose for use as fertilizer; while the urine from his goats are for later use as plant insect repellent and fungicide.
In 2018, Ruben availed of the ACEF loan from LANDBANK, hoping to further expand his farm. Less than four months after the release of the loan, Ruben and his family launched The Ragas Farm where visitors are allowed to pick their choice of fruits and vegetables and buy them at significantly cheaper prices than retail market price.
Aside from working capital for vegetable production, LANDBANK also provided Ruben with a term loan for the improvement of his farm which includes the building of a training hall and a drilled well for their farm irrigation.
Through his methodical farming and the financial support provided by LANDBANK through the ACEF Fund, The Ragas Farm is now a major producer of farm-fresh vegetables. It is also fast becoming a major agri-tourism site – attracting visitors from different municipalities and serving as a venue for technology trainings for various small farmers.
Ruben is now also an educator and life coach sought after by institutions to conduct lessons and seminars for aspiring agri-entrepreneurs. For his accomplishments in farming and inspiring drive to succeed, Ruben was awarded by LANDBANK as “Ulirang Magsasaka” in the 2015 Gawad sa Pinakatanging Kooperatiba.
LANDBANK sees surge in digital banking usage in 2024
The LANDBANK Mobile Banking App (MBA) powered the Bank’s digital surge in 2024, logging 106.82 million transactions or almost double the previous year’s total of 55.2 million. LANDBANK recorded a significant increase in digital banking transactions in 2024, driven by the growing shift of customers to online banking services and the Bank’s sustained investments in enhancing its digital platforms. The Bank facilitated a total of 162.28 million digital transactions, marking a 67% expansion from 97.08 million in 2023, with a total value of ₱3.38 trillion, up 38% from ₱2.45 trillion. “Digital banking is not just about convenience—it’s about inclusion. Through our digital banking channels, we are empowering every Filipino to take control of their finances. Our goal is to make safe, reliable, and convenient banking accessible to all, especially our farmers and fishers, business owners, OFWs, and government agencies,” said LANDBANK President and CEO Lynette V. Ortiz. The LANDBANK Mobile Banking App (MBA) led the growth in the Bank’s total transaction volume, with a record 106.82 million transactions in 2024—nearly double the 55.2 million transactions recorded in the prior year. Through the MBA, users can perform a wide range of banking services, including fund transfers, bill payments, and investing in government securities. Among the App’s major enhancements last year was the straight-through account opening feature, which allows customers to open a digital account online via smartphones without visiting a branch. In terms of transaction value, the Bank’s corporate Internet banking platform, weAccess, recorded the highest volume at ₱1.36 trillion. This marks a 43% year-on-year growth from ₱952.14 billion in 2023. LANDBANK’s other major digital channels include iAccess, an online retail banking channel; Link.BizPortal, a web-based payment channel; Electronic Modified Disbursement System (eMDS), a facility for institutional clients and national government partners; and LANDBANK Bulk Crediting System (LBCS), an electronic bulk disbursement facility. The LANDBANK MBA was named the “Most Innovative Banking Application” at the 12th Annual International Finance Awards 2024 in Bangkok, Thailand. The Bank was likewise recently recognized as the “Best e-Banking Services Provider” and “Most Reliable Mobile Banking App Provider” at the World Business Outlook Awards 2025 by Singapore-based business magazine, World Business Outlook. Bringing banking closer to more Filipinos As part of its broader digital transformation agenda, LANDBANK continues to innovate how it brings banking services closer to more Filipinos—especially those in underserved and remote areas. LANDBANK began rolling out “phygital” branches in December 2024 that combine physical and digital services for a more streamlined, seamless, and delightful customer experience. These branches showcase a refreshed look, equipped with self-service machines, new queuing and tellering systems, meeting pods, and interactive zones. To further extend its reach, the Bank is ramping up its LANDBANKasama Program, which brings basic banking services to far-flung and underserved areas. By partnering with local cooperatives, associations, rural banks, LGUs, MSMEs, and private entities, the Bank empowers these community-based partners to serve as LANDBANKasama partners, providing services such as cash withdrawal, deposit, fund transfers, bills payment, and balance inquiry. LANDBANK is also pioneering cash-lite ecosystems in key areas, starting with the Province of Batanes. By promoting the use of digital payments and equipping local merchants, residents, students and LGUs with digital financial tools and skills, the initiative promotes the use of cashless transactions as a safer, faster, and more convenient way to manage daily financial needs—ultimately reducing reliance on physical cash and fostering a digitally inclusive local economy. With its digital strategy in full swing, LANDBANK remains committed to accelerating digital transformation and delivering enhanced customer experience across the country—anchored on its mandate to serve the agriculture sector, empower small farmers and fishers, and drive inclusive and sustainable national development for all Filipinos. ABOUT LANDBANK LANDBANK is the largest development financial institution in the country promoting financial inclusion, digital transformation, and sustainable national development. Present in all 82 provinces in the county, the Bank is committed to provide accessible and responsive financial solutions to empower Filipinos from countryside to countrywide.
LEARN MORELANDBANK ensures digital banking access during Holy Week
LANDBANK assures its clients of uninterrupted access to its digital banking channels throughout the upcoming Holy Week, maintaining convenient and seamless financial services for individuals and businesses during the long holiday. From April 17 (Maundy Thursday) to April 20 (Easter Sunday), clients may continue to conduct safe and convenient transactions through the LANDBANK Mobile Banking App (MBA), iAccess, and other digital platforms, including the Link.BizPortal for online payments, WeAccess for institutional clients, and the Electronic Tax Payment System (eTPS) for tax-related transactions To promote affordable digital banking, the Bank continues to waive transfer fees for the first three daily transactions of P1,000 and below to other banks via InstaPay and PESONet. Fund transfers between LANDBANK and Overseas Filipino Bank (OFBank) accounts also remain free of charge, regardless of amount, via the MBA and iAccess. As branches will be closed over the long holiday, all LANDBANK branches nationwide will resume regular banking operations on Monday, 21 April 2024. LANDBANK is ready to service cash needs through its nationwide network of 3,213 ATMs complemented by 3,488 ATMs in select 7-Eleven stores. Withdrawals from 7-Eleven ATMs remain free of charge for all LANDBANK clients. As customers take advantage of digital banking access over the holidays, LANDBANK also reminds the public to remain vigilant against online scams and cybersecurity threats. Clients are advised not to click suspicious links or share sensitive information such as account numbers, usernames, passwords, and One-Time Passwords (OTPs). Clients are likewise advised to access the official LANDBANK iAccess site via the official LANDBANK website (https://www.landbank.com) or directly via https://www.lbpiaccess.com. For more #CyberSigurista tips and other updates, follow LANDBANK’s official channels at @LANDBANKOfficial on social media. ABOUT LANDBANK LANDBANK is the largest development financial institution in the country promoting financial inclusion, digital transformation, and sustainable national development. Present in all 82 provinces in the county, the Bank is committed to provide accessible and responsive financial solutions to empower Filipinos from countryside to countrywide.
LEARN MOREGo digital for tax payments with LANDBANK
With the income tax filing deadline fast approaching, LANDBANK is urging taxpayers to utilize its digital banking channels for fast, secure, and convenient tax payments. Individuals and companies enrolled in the Bureau of Internal Revenue’s (BIR) Electronic Filing and Payment System (eFPS) can settle their tax dues seamlessly through the LANDBANK Electronic Tax Payment System (eTPS). For individuals and other businesses not eligible to pay via eTPS, taxes can still be paid electronically through the LANDBANK Link.BizPortal, the Bank’s web-based payment channel. Taxpayers simply need to access the platform, select “BUREAU OF INTERNAL REVENUE” from the merchant list, choose the appropriate form type and tax type, and proceed with the payment transaction. “LANDBANK is committed to making tax compliance easier and more efficient for every Filipino. By offering accessible digital payment solutions, we aim to streamline the tax payment process and empower individuals and businesses to contribute to nation-building. We are one with the BIR in fostering a more efficient, transparent, and inclusive tax system for all,” said LANDBANK President and CEO Lynette V. Ortiz. To further accommodate taxpayers, select LANDBANK branches will have extended banking hours from 3:00 PM to 5:00 PM, from April 1 to 15, to accept tax payments over the counter. ABOUT LANDBANK LANDBANK is the largest development financial institution in the country promoting financial inclusion, digital transformation, and sustainable national development. Present in all 82 provinces in the county, the Bank is committed to provide accessible and responsive financial solutions to empower Filipinos from countryside to countrywide.
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