Left photo: Now heavily involved in the family business, Arjay Vasquez encouraged his father to invest in mechanization. Right Photo: Husband and wife Romeo and Josefa Consuelo Vasquez showcase their innovative farming technique of growing seeds on trays before they are transplanted to the prepared field.
Born to a landless tenant farmer in San Mateo, Isabela, Romeo Vasquez was determined to improve his life. He worked odd jobs to support himself through college, eventually earning an Agricultural Engineering Degree from the Central Luzon State University. After graduation, he worked double jobs in Manila as sales representative for a fertilizer company and as a jeepney driver at night.
Then with a growing family of his own, he saved all his extra earnings and commissions to buy farm lots. But in 1986, he was diagnosed with a malignant tumor in his left leg, which had to be amputated. Although his doctor gave him a small chance of complete recovery from the cancer, Romeo refused to give in and instead worked harder for his family.
While he remained employed in the fertilizer company, he started cultivating his one-hectare palay farm in his native San Mateo. However, the year 1991 dealt him with both a blessing and a setback – his doctor pronounced him cancer-free, but the fertilizer company he was working for closed down. This prompted him to go back to his farm and, with an additional two hectares mortgaged by local farmers, he created R.S. Vasquez Enterprises as a full-time palay trading, rice milling, and seed production business.
Seeking to make quality rice accessible to ordinary consumers, they created their own Mestizo Rice variety, which became sought-after not only in Isabela, but also in neighboring provinces and in Metro Manila. The business gradually expanded, especially after the Land Bank of the Philippines provided credit lines in 2004, which the couple partly used to supply neighboring farmers with their own seed variety for free. In return, the farmers would sell them their harvest.
Technology-enabled farming
His son, Arjay Rusell, who has been involved in the farm since 2012, encouraged Romeo to invest on mechanization and made sure that the company adopted the latest in rice production technologies. Romeo regularly attended agriculture-related training courses and linked up with the Department of Agriculture (DA) for technical assistance and continuing skills training, which exposed him to various agricultural innovations.
R. S. Vasquez Enterprises also began the production of seeds grown in plastic trays containing combined pulverized soil and organic matter. The seedlings are regularly watered before being transplanted to the prepared field using mechanical transplanters. Because of these innovations, the DA named Engr. Vasquez as National Consultant in hybrid rice promotion to teach farmers proper farm waste management, inter-cropping, and other good practices in agribusiness. He has also won various awards through the years, including the Agricultural Entrepreneur Gold Award in The Outstanding Farmers of the Philippines in 2013 and the 3rd place under the Outstanding SME Agri-based Category of the LANDBANK Gawad SME 2018.
The business has since then become a family affair, with their sons on top of introducing the latest farming technologies. They now farm several hectares of land and also advocate farm mechanization by helping set up mechanized farm learning centers that teach proper land preparation, farm site development, and irrigation.
The Enterprise has also generated more than 80 jobs for the community through its palay trading, seeds production, goat raising, and vegetable production businesses. They recently opened a new agricultural supply business, where they also offer free consultancy on palay production activities and agricultural inputs.
Affordable Financing
LANDBANK remains aggressive in providing credit support to farmers like Romeo Vasquez, in pursuit of its drive to help more farmers and fishers boost their production and increase their income.
“As we make direct financing available to more small farmers and fishers nationwide, we also strongly encourage them to invest on mechanization and adopt other agricultural technologies, as this will significantly decrease production cost and improve their harvest,” said LANDBANK President and CEO Cecilia C. Borromeo.
LANDBANK helps small farmers to engage in mechanization through its various credit programs. These include the Agricultural Competitiveness Enhancement Fund (ACEF), which helps small farmers and fishers (SFF), their cooperatives and associations, as well as Micro and Small Enterprises, in their crop production requirements and purchase of agri-machineries, equipment, and facilities.
Another program that LANDBANK implements is the DA-funded Expanded Rice Credit Assistance under the Rice Competitiveness Enhancement Fund (ERCA-RCEF), which farmers can tap for their rice production or acquisition of rice farm equipment or machinery. This is available to rice farmers registered in the Registry System on Basic Sectors in Agriculture or RSBSA, and to DA-accredited cooperatives.
The ACEF Lending Program and ERCA-RCEF now have interest rates fixed at only 2% per annum to make them more affordable for small farmers.
The Bank also standardized at 5% per annum the interest rates for most of its direct lending programs for SFFs. These include the Accessible Funds for Delivery to Agrarian Reform Beneficiaries (AFFORD-ARBs) Program, which provides loans to finance production of rice, corn, and high-value crops, as well as the acquisition of small farm implements.
LANDBANK sees surge in digital banking usage in 2024
The LANDBANK Mobile Banking App (MBA) powered the Bank’s digital surge in 2024, logging 106.82 million transactions or almost double the previous year’s total of 55.2 million. LANDBANK recorded a significant increase in digital banking transactions in 2024, driven by the growing shift of customers to online banking services and the Bank’s sustained investments in enhancing its digital platforms. The Bank facilitated a total of 162.28 million digital transactions, marking a 67% expansion from 97.08 million in 2023, with a total value of ₱3.38 trillion, up 38% from ₱2.45 trillion. “Digital banking is not just about convenience—it’s about inclusion. Through our digital banking channels, we are empowering every Filipino to take control of their finances. Our goal is to make safe, reliable, and convenient banking accessible to all, especially our farmers and fishers, business owners, OFWs, and government agencies,” said LANDBANK President and CEO Lynette V. Ortiz. The LANDBANK Mobile Banking App (MBA) led the growth in the Bank’s total transaction volume, with a record 106.82 million transactions in 2024—nearly double the 55.2 million transactions recorded in the prior year. Through the MBA, users can perform a wide range of banking services, including fund transfers, bill payments, and investing in government securities. Among the App’s major enhancements last year was the straight-through account opening feature, which allows customers to open a digital account online via smartphones without visiting a branch. In terms of transaction value, the Bank’s corporate Internet banking platform, weAccess, recorded the highest volume at ₱1.36 trillion. This marks a 43% year-on-year growth from ₱952.14 billion in 2023. LANDBANK’s other major digital channels include iAccess, an online retail banking channel; Link.BizPortal, a web-based payment channel; Electronic Modified Disbursement System (eMDS), a facility for institutional clients and national government partners; and LANDBANK Bulk Crediting System (LBCS), an electronic bulk disbursement facility. The LANDBANK MBA was named the “Most Innovative Banking Application” at the 12th Annual International Finance Awards 2024 in Bangkok, Thailand. The Bank was likewise recently recognized as the “Best e-Banking Services Provider” and “Most Reliable Mobile Banking App Provider” at the World Business Outlook Awards 2025 by Singapore-based business magazine, World Business Outlook. Bringing banking closer to more Filipinos As part of its broader digital transformation agenda, LANDBANK continues to innovate how it brings banking services closer to more Filipinos—especially those in underserved and remote areas. LANDBANK began rolling out “phygital” branches in December 2024 that combine physical and digital services for a more streamlined, seamless, and delightful customer experience. These branches showcase a refreshed look, equipped with self-service machines, new queuing and tellering systems, meeting pods, and interactive zones. To further extend its reach, the Bank is ramping up its LANDBANKasama Program, which brings basic banking services to far-flung and underserved areas. By partnering with local cooperatives, associations, rural banks, LGUs, MSMEs, and private entities, the Bank empowers these community-based partners to serve as LANDBANKasama partners, providing services such as cash withdrawal, deposit, fund transfers, bills payment, and balance inquiry. LANDBANK is also pioneering cash-lite ecosystems in key areas, starting with the Province of Batanes. By promoting the use of digital payments and equipping local merchants, residents, students and LGUs with digital financial tools and skills, the initiative promotes the use of cashless transactions as a safer, faster, and more convenient way to manage daily financial needs—ultimately reducing reliance on physical cash and fostering a digitally inclusive local economy. With its digital strategy in full swing, LANDBANK remains committed to accelerating digital transformation and delivering enhanced customer experience across the country—anchored on its mandate to serve the agriculture sector, empower small farmers and fishers, and drive inclusive and sustainable national development for all Filipinos. ABOUT LANDBANK LANDBANK is the largest development financial institution in the country promoting financial inclusion, digital transformation, and sustainable national development. Present in all 82 provinces in the county, the Bank is committed to provide accessible and responsive financial solutions to empower Filipinos from countryside to countrywide.
LEARN MORELANDBANK ensures digital banking access during Holy Week
LANDBANK assures its clients of uninterrupted access to its digital banking channels throughout the upcoming Holy Week, maintaining convenient and seamless financial services for individuals and businesses during the long holiday. From April 17 (Maundy Thursday) to April 20 (Easter Sunday), clients may continue to conduct safe and convenient transactions through the LANDBANK Mobile Banking App (MBA), iAccess, and other digital platforms, including the Link.BizPortal for online payments, WeAccess for institutional clients, and the Electronic Tax Payment System (eTPS) for tax-related transactions To promote affordable digital banking, the Bank continues to waive transfer fees for the first three daily transactions of P1,000 and below to other banks via InstaPay and PESONet. Fund transfers between LANDBANK and Overseas Filipino Bank (OFBank) accounts also remain free of charge, regardless of amount, via the MBA and iAccess. As branches will be closed over the long holiday, all LANDBANK branches nationwide will resume regular banking operations on Monday, 21 April 2024. LANDBANK is ready to service cash needs through its nationwide network of 3,213 ATMs complemented by 3,488 ATMs in select 7-Eleven stores. Withdrawals from 7-Eleven ATMs remain free of charge for all LANDBANK clients. As customers take advantage of digital banking access over the holidays, LANDBANK also reminds the public to remain vigilant against online scams and cybersecurity threats. Clients are advised not to click suspicious links or share sensitive information such as account numbers, usernames, passwords, and One-Time Passwords (OTPs). Clients are likewise advised to access the official LANDBANK iAccess site via the official LANDBANK website (https://www.landbank.com) or directly via https://www.lbpiaccess.com. For more #CyberSigurista tips and other updates, follow LANDBANK’s official channels at @LANDBANKOfficial on social media. ABOUT LANDBANK LANDBANK is the largest development financial institution in the country promoting financial inclusion, digital transformation, and sustainable national development. Present in all 82 provinces in the county, the Bank is committed to provide accessible and responsive financial solutions to empower Filipinos from countryside to countrywide.
LEARN MOREGo digital for tax payments with LANDBANK
With the income tax filing deadline fast approaching, LANDBANK is urging taxpayers to utilize its digital banking channels for fast, secure, and convenient tax payments. Individuals and companies enrolled in the Bureau of Internal Revenue’s (BIR) Electronic Filing and Payment System (eFPS) can settle their tax dues seamlessly through the LANDBANK Electronic Tax Payment System (eTPS). For individuals and other businesses not eligible to pay via eTPS, taxes can still be paid electronically through the LANDBANK Link.BizPortal, the Bank’s web-based payment channel. Taxpayers simply need to access the platform, select “BUREAU OF INTERNAL REVENUE” from the merchant list, choose the appropriate form type and tax type, and proceed with the payment transaction. “LANDBANK is committed to making tax compliance easier and more efficient for every Filipino. By offering accessible digital payment solutions, we aim to streamline the tax payment process and empower individuals and businesses to contribute to nation-building. We are one with the BIR in fostering a more efficient, transparent, and inclusive tax system for all,” said LANDBANK President and CEO Lynette V. Ortiz. To further accommodate taxpayers, select LANDBANK branches will have extended banking hours from 3:00 PM to 5:00 PM, from April 1 to 15, to accept tax payments over the counter. ABOUT LANDBANK LANDBANK is the largest development financial institution in the country promoting financial inclusion, digital transformation, and sustainable national development. Present in all 82 provinces in the county, the Bank is committed to provide accessible and responsive financial solutions to empower Filipinos from countryside to countrywide.
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