The Land Bank of the Philippines (LANDBANK) has recorded a total of 2.12 million accounts opened online through its award-winning Digital Onboarding System (DOBS) as of end-December 2021, driven by the continued rise in demand for safer digital banking services.
“This new DOBS milestone underscores LANDBANK’s steadfast commitment to deliver accessible and innovative digital solutions as we respond to the changing times. This is also a testament to the Bank’s dedication to balance service delivery while ensuring the health and safety of our customers,” said LANDBANK President and CEO Cecilia C. Borromeo.
Since its launch in November 2018, the LANDBANK DOBS has helped simplify the account enrolment process and reduced the account opening time of customers from 45 minutes to just 10-15 minutes.
LANDBANK also launched last year the DOBS Mobile as a feature of its Mobile Banking App (MBA), which allows customers to open a LANDBANK savings account using their mobile phone without the need to go to a LANDBANK branch.
Accounts opened through DOBS are automatically enrolled in LANDBANK’s array of e-banking channels, such as the LANDBANK iAccess and Mobile Banking App that facilitate simple digital banking transactions.
LANDBANK account holders can also update their information as well as open a payroll account through the DOBS.
The LANDBANK DOBS was cited as a pioneering web application among universal banks in the Philippines. It was awarded with a Merit Award for Technology Development by the Association of Development Financing Institutions in Asia and the Pacific (ADFIAP) Development Awards.
The DOBS is accessible through LANDBANK’s official website (www.landbank.com) or through the Digital Corner of selected LANDBANK branches dedicated for walk-in clients, while the DOBS Mobile can be accessed through the LANDBANK MBA.
Elevating customer experience: LANDBANK inaugurates ‘phygital’ Branch
LANDBANK President and CEO Lynette V. Ortiz (6th from left) leads the ribbon-cutting ceremony for the LANDBANK Masterson Phygital Branch, alongside Cagayan de Oro City 2nd District Rep. Rufus B. Rodriguez (5th from left). Joining them are Initao Mayor Mercy Grace J. Acain (4th from left), 2nd District of Misamis Oriental Board Member Gerardo P. Sabal III (2nd from left), with LANDBANK officials including Executive Vice President Maria Celeste A. Burgos (7th from left), Senior Vice Presidents Charlotte I. Conde (8th from left) and Catherine Rowena B. Villanueva (rightmost), and First Vice President Lina K. Pacio (leftmost), with LBRDC Director Lourdes Candy R. Darimbang (3rd from left), and other local partners. CAGAYAN DE ORO CITY, Misamis Oriental – LANDBANK continues to elevate and redefine banking with the inauguration of its ‘phygital’ branch, highlighting the Bank’s commitment to delivering a more modern, convenient, and delightful customer experience. The LANDBANK Masterson Phygital Branch features a refreshed look and a blend of high-touch and high-tech banking, that provide an efficient fusion of physical and digital services to clients. LANDBANK President and CEO Lynette V. Ortiz led the inauguration of the Masterson Phygital Branch located at the Misamis Oriental Corporate Center, Block 62, Lot 1, Xavier Estates Commercial Area, Masterson Avenue, Upper Balulang, Cagayan de Oro City (CDO) on 12 December 2024. “The LANDBANK Masterson Phygital Branch blends the warmth and reliability of traditional banking with the agility and convenience of digital innovation. This inauguration is in step with reimagining the LANDBANK banking experience, ensuring that financial services are more accessible and aligned with the evolving needs of our customers,” said LANDBANK President and CEO Lynette V. Ortiz. The LANDBANK Masterson Phygital Branch features self-service machines such as ATMs and Cash Deposit Machines that allow clients to perform transactions quickly with options for card, cardless, and biometric authentication. The Branch is also equipped with the LANDBANK Easy Access (LEA) system, which is an enhanced queuing management system that eliminates the need for filling out forms. It likewise has the LANDBANK Digital Online Banking System (DOBS) which streamlines account opening for a hassle-free start to financial management. The Masterson Phygital Branch also has an explore zone with meeting pods to provide clients with personalized assistance and opportunity to learn about LANDBANK’s wide range of products and services tailored to meet their financial goals. Following the Masterson Phygital Branch, LANDBANK is soon to launch two other phygital branches in Amlan, Negros Oriental and in Makati City in Manila. The branch also complements the operations of eleven other LANDBANK branches and branch-lite units in Balingasag, Puerto, Gingoog, Velez, Capistrano, Limketkai, Carmen, CDO Centro, CDO Cogon, and El Salvador City, including the Claveria Agri-Hub. LANDBANK remains steadfast in its commitment to provide clients with enhanced and personalized services—ensuring a banking experience that’s convenient, efficient, and focused on customer needs, empowering Filipinos to reach their financial goals. ABOUT LANDBANK LANDBANK is the largest development financial institution in the country promoting financial inclusion, digital transformation, and sustainable national development. Present in all 82 provinces in the county, the Bank is committed to provide accessible and responsive financial solutions to empower Filipinos from countryside to countrywide.
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LANDBANK wins big at ARTA Awards for excellent service
LANDBANK Branch Banking Sector Head, Executive Vice President Liduvino S. Geron (5th from right) leads the 12 branch awardees in accepting recognition from ARTA for their outstanding service delivery during the Report Card Survey (RCS) Awards Ceremony. LANDBANK led the roster of government agencies recognized for exemplary service, with 12 of its branches earning top marks in the 2023 Report Card Survey (RCS) 2.0 by the Anti-Red Tape Authority (ARTA). The LANDBANK branches were honored at the ARTA RCS Awards Ceremony at Conrad Manila on 30 October 2024, underscoring the Bank’s collective commitment to providing efficient, high-quality services in compliance with the Ease of Doing Business (EODB) Law. “These recognitions from ARTA reflect LANDBANK’s dedication to empowering Filipinos with accessible, streamlined financial services. We remain committed to excellent customer experience as we support inclusive countryside to countrywide progress,” said LANDBANK President and CEO Lynette V. Ortiz. The ARTA RCS 2.0 is a holistic tool that measures the quality, efficiency, and adequacy of government services. Of all the Government-Owned and Controlled Corporations (GOCCs) surveyed, the LANDBANK Cauayan and Talibon branches earned the highest ratings, each receiving a Gold Award. Six other LANDBANK offices were also recognized with Gold Awards, including branches in San Isidro in Isabela, P. Ocampo in Manila, Bataan - National Highway, LANDBANK Head Office Cash Department in Manila, Cotabato City Hall, and Don M. Banzon in Balanga. Meanwhile, LANDBANK branches in Mabolo, San Carlos City in Pangasinan, Cabanatuan in Nueva Ecija, and Pasig - Sixto Antonio earned Silver Awards. These achievements reinforce LANDBANK's commitment to drive national progress by continually raising public service standards as a leader in service innovation and customer satisfaction. ABOUT LANDBANK LANDBANK is the largest development financial institution in the Philippines promoting financial inclusion, digital transformation, and sustainable national development. Present in all 82 provinces in the country, the Bank is committed to provide accessible and responsive financial solutions to empower Filipinos from countryside to countrywide.
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LANDBANK launches financial lifeline for pensioners, gov’t employees
In line with providing responsive financial solutions, LANDBANK is introducing a new loan facility designed to offer accessible financial assistance specifically to pensioners and government employees. Through the LANDBANK Pension and Emergency Relief (PeER) Loan Facility, eligible borrowers can secure loans between P20,000 to P100,000 at an affordable interest rate of 10% per annum, for emergency expenses, medical needs, and other urgent financial requirements. "We are committed to expanding our accessible services for our diverse clientele, including extending financial relief during critical circumstances. The new PeER Loan Facility provides timely financial assistance tailored to help them in times of urgent need,” said LANDBANK President and CEO Lynette V. Ortiz. The LANDBANK PeER Loan Facility offers two loan options: the Pension Loan, offered to qualified clients with LANDBANK pension accounts, and the Emergency Relief Loan, available to regular government employees with LANDBANK payroll accounts and at least one year of service. Interested clients can apply for the PeER Loan at any LANDBANK branch or by contacting LANDBANK’s Customer Service Hotline at 02 8405 7000. The PeER Loan Facility is part of LANDBANK’s continuing commitment to promote financial security and resilience, empowering clients to better manage unforeseen expenses with confidence. ABOUT LANDBANK LANDBANK is the largest development financial institution in the country promoting financial inclusion, digital transformation, and sustainable national development. Present in all 82 provinces in the county, the Bank is committed to provide accessible and responsive financial solutions to empower Filipinos from countryside to countrywide.
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