LANDBANK President and CEO Lynette V. Ortiz (4th from left) and Deputy Treasurer of the Philippines Ma. Nanette C. Diaz (5th from left) lead the inauguration of the LANDBANK Makati Business Center - Ayala Avenue Phygital Branch in Makati City on 30 January 2025. Joining them are (from L-R) PDIC President and CEO Robert B. Tan, LANDBANK Executive Vice President Liduvino S. Geron, GCG officials Commissioner Atty. Brian Keith F. Hosaka, Chairman Atty. Marius P. Corpus, and Commissioner Atty. Geraldine Marie Berberabe-Martinez, and Office of the Special Assistant to the President for Investment and Economic Affairs Undersecretary Jose Edwiniel C. Guilas.
MAKATI CITY – LANDBANK opened its first ‘phygital’ branch in Metro Manila as part of the Bank’s nationwide rollout of modernized branches to provide Filipinos more accessible and innovative financial services.
The LANDBANK Makati Business Center – Ayala Avenue Phygital Branch, located in Robinsons Summit Center on Ayala Avenue in Makati City, combines physical and digital services for a more streamlined, seamless, and delightful customer experience.
LANDBANK President and CEO Lynette V. Ortiz and Deputy Treasurer of the Philippines Ma. Nanette C. Diaz led the inauguration rites for the LANDBANK Makati Business Center – Ayala Avenue Phygital Branch on 30 January 2025.
Governance Commission for GOCCs (GCG) Chair Atty. Marius P. Corpus and Commissioners Atty. Brian Keith F. Hosaka and Atty. Geraldine Marie Berberabe-Martinez, and Philippine Deposit Insurance Corporation (PDIC) President and CEO Robert B. Tan also graced the event.
“Our phygital branches represent a bold and timely step forward in bridging traditional banking with digital innovation. This reflects LANDBANK’s commitment to empower Filipinos by delivering accessible, customer-focused, and inclusive financial services,” said LANDBANK President and CEO Ortiz.
This latest upgraded branch is LANDBANK’s eighth phygital branch, as the Bank plans to inaugurate at least 30 more phygital branches nationwide by the end of the year.
Transforming the Branch Experience
LANDBANK phygital branches feature a refreshed look with self-service machines, new queuing and tellering systems, meeting pods, and interactive zones. Each branch has a dedicated phygital ambassador to assist and guide customers to the machines or areas suitable to their needs, ensuring personalized support.
Over-the-counter transactions in LANDBANK phygital branches are also simplified through the LANDBANK Easy Access (LEA) system, which eliminates the need to fill out forms. Account opening is initiated through the Digital Online Banking System (DOBS), accessible via the DOBS Corners in the branch or via the LANDBANK website for added convenience.
Meanwhile, the Explore Zone offers clients the opportunity to learn more about LANDBANK’s wide range of financial products and services designed to help them achieve their financial goals. The meeting pods are specifically designed for consultations with LANDBANK marketing officers, providing clients with personalized guidance on how to maximize the benefits of the Bank’s offerings.
The phygital branches are likewise equipped with automated teller machines (ATMs) and cash deposit machines (CDMs) that offer card and cardless transaction options.
Soon, LANDBANK phygital branches will introduce additional features, including self-service passbook updating and ATM card issuance and updating, ATM withdrawal via quick response (QR) code, and access to DOBS via mobile and web with automatic scheduling for account opening.
As LANDBANK sets its sights on broader nationwide expansion, the phygital branch model underscores its commitment to leveraging technology to drive financial inclusion and customer satisfaction.
Customers can also open a savings account online through the straight-through account opening feature of the LANDBANK Mobile Banking App (MBA), without visiting a branch. The LANDBANK MBA is a free application that offers seamless and convenient online fund transfers, bills payments, and balance inquiries, among others.
ABOUT LANDBANK
LANDBANK is the largest development financial institution in the country promoting financial inclusion, digital transformation, and sustainable national development. Present in all 82 provinces in the county, the Bank is committed to provide accessible and responsive financial solutions to empower Filipinos from countryside to countrywide.
LANDBANK operates 607 branches and branch-lite units and 60 lending centers nationwide, complemented by 3,229 ATMs, 238 CDMs, 1,130 LANDBANKasama partners, and an additional 3,449 ATMs in partner 7-11 convenience stores.
LANDBANK rolls out capacity-building initiative to empower agri players
LANDBANK, alongside government and private partners, and AGRISENSO Plus farmer-borrowers, launch the LANDBANK ASCEND capacity-building program that aims to support at least 10,000 small farmers, fishers, and agrarian reform beneficiaries nationwide annually starting in 2025. LAL-LO, Cagayan — In line with its continuing mission to boost the agriculture sector and accelerate rural development, LANDBANK launched a comprehensive capacity-building program to equip agricultural players with the knowledge, skills, and resources needed for sustained growth and success. The LANDBANK Agri-Fishery Support thru Capability Enhancement for Nationwide Development (ASCEND) Program addresses the critical need for tailored interventions among agricultural stakeholders to ensure productive and profitable agri-business ventures, in line with Republic Act 11901 or “The Agriculture, Fisheries, and Rural Development (AFRD) Financing Enhancement Act of 2022.” Under the LANDBANK ASCEND, the Bank targets to support at least 10,000 small farmers, fishers, and agrarian reform beneficiaries (ARBs) nationwide annually starting in 2025. LANDBANK President and CEO Lynette V. Ortiz, alongside National Government partners Department of Agriculture (DA) Undersecretary Roger V. Navarro and Department of Agrarian Reform (DAR) Regional Office II Director Primo C. Lara, with local partner Lal-lo Vice Mayor Maria Olivia B. Pascual, led the ASCEND Program’s launch on 24 January 2025 at Lal-lo Municipal Gymnasium. The event gathered around 1,000 agriculture stakeholders from Cagayan and key representatives from other government and private partners, including the Agricultural Credit Policy Council (ACPC), National Irrigation Administration (NIA), Philippine Coconut Authority (PCA), Agricultural Training Institute (ATI), Cooperative Development Authority (CDA), Philippine Crop Insurance Corporation (PCIC), Technical Education and Skills Development Authority (TESDA), AGREA Agricultural Communities International Foundation, Inc. (AGREA), and LANDBANK Countryside Development Foundation Inc. (LCDFI). “With LANDBANK ASCEND, we aim to elevate the livelihoods of local agricultural producers, empowering them to maximize their full potential and actively contribute to national economic growth. This complements our continued efforts to provide accessible financial assistance and other meaningful support interventions across the agriculture value chain,” said LANDBANK President and CEO Ortiz. The LANDBANK ASCEND Program delivers holistic support through six integrated components. The Training and Upskilling component provides technical training to strengthen individual and organizational capabilities, while the Digital Financial Literacy component equips beneficiaries with essential skills for more effective financial management. The Program also employs Stakeholder Mapping to classify beneficiaries based on their capacity levels and financing access. Insights from this process will be utilized in Module Development to create customized training materials. The modes of training delivery include classroom sessions, virtual platforms, hands-on activities, demonstrations, coaching, and mentorships. To ensure sustainable outcomes, the Program incorporates a Monitoring and Evaluation component to assess the effectiveness of training modules and track the progress of beneficiaries. Additionally, the Market Linkage component connects beneficiaries to market opportunities through business clustering and other schemes. LANDBANK ASCEND serves as the capacity-building component of the LANDBANK AGRISENSO Plus Program, which features expanded eligibility, lower interest rates, and simplified loan process to provide broader access to credit and other support interventions for all players in the agriculture value chain. Eligible beneficiaries of the LANDBANK ASCEND include ARBs, duly registered farmers, as well as members of their household and their micro, small, and medium enterprises (MSMEs), and agrarian reform communities. Interested participants may visit any LANDBANK Lending Center or Branch, or contact LANDBANK’s Customer Service Hotline at 028405700 for more details. ABOUT LANDBANK LANDBANK is the largest development financial institution in the Philippines promoting financial inclusion, digital transformation, and sustainable national development. Present in all 82 provinces in the country, the Bank is committed to provide accessible and responsive financial solutions to empower Filipinos from countryside to countrywide. LANDBANK operates a total of 10 branches and branch-lite units and a lending center in Cagayan, complemented by 57 automated teller machines (ATMs), seven cash deposit machines (CDMs), 27 LANDBANKasama partners, and additional 16 ATMs in partner 7-11 convenience stores.
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SRA, LANDBANK empower sugarcane farmers with expanded credit access
LANDBANK President and CEO Lynette V. Ortiz (3rd from left) and Sugar Regulatory Administration (SRA) Administrator Pablo Luis S. Azcona (4th from left) lead the signing of the Revised Implementing Rules and Regulations (IRR) of the Socialized Credit Program under the Sugarcane Industry Development Act (SCP-SIDA) on 16 December 2024 at the SRA Sugar Center Building, North Avenue Diliman, Quezon City. The streamlining of the Program's processes aims to provide more accessible and affordable credit support, in line with the Bank's commitment to empowering Filipino sugarcane farmers and boosting the country's agriculture sector. As of end-November 2024, LANDBANK has approved loans under the SCP-SIDA amounting to P1.32 billion, benefitting over 4,000 individual borrowers, including six block farms and four common service centers nationwide. Joining the event are LANDBANK Executive Vice President Ma. Celeste A. Burgos (2nd from left), Department of Agriculture Assistant Secretary for Logistics Daniel Alfonso N. Atayde (leftmost), together with SRA Board Members Ma. Mitzi V. Mangwag (2nd from right) and David Andrew L. Sanson (rightmost). ABOUT LANDBANK LANDBANK is the largest development financial institution in the Philippines promoting financial inclusion, digital transformation, and sustainable national development. Present in all 82 provinces in the country, the Bank is committed to provide accessible and responsive financial solutions to empower Filipinos from countryside to countrywide.
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LANDBANK welcomes RCEF extension until 2031
LANDBANK welcomed the recent passage of Republic Act No. 11954 as amendment to the Rice Tariffication Law (RTL), and expressed full support for the extension of the Rice Competitiveness Enhancement Fund (RCEF) for another seven years, aimed to accelerate modernization in the rice sector and strengthen the resilience and productivity of Filipino rice farmers. As one of the implementers of RCEF in partnership with Department of Agriculture (DA), LANDBANK delivers credit assistance at low-interest rates with simplified processes to ensure accessibility for individual rice farmers and cooperatives in major rice producing provinces. Under the Expanded Rice Credit Assistance of the Rice Competitiveness Enhancement Fund (ERCA-RCEF), LANDBANK has extended P2.89 billion in loans to support rice production and post-harvest activities from 2019 to 2024. LANDBANK’s loans have benefitted 17,767 individual rice farmers and 270 cooperatives with more than 47,100 member-beneficiaries, which were channeled for palay production, milling and trading, re-lending, and the acquisition of farm machineries. Notably, 98% of LANDBANK’s direct borrowers under the program are individual rice farmers. “LANDBANK fully supports the RCEF extension towards strengthening our collective efforts to empowering Filipino rice farmers and boosting agricultural competitiveness. This significant step will bolster food security and sustainability, and the Bank stands ready to continue its active role in supporting this initiative,” said LANDBANK President and CEO Lynette V. Ortiz. LANDBANK has remained faithful to its social mandate of promoting inclusive and sustainable development as the biggest credit provider to the agriculture sector servicing all components of the agriculture value chain. As of October 2024, the Bank has extended outstanding loans amounting to P769.68 billion in support of agriculture, fisheries and rural development under Republic Act No. 11901, otherwise known as “The Agriculture, Fisheries and Rural Development Financing Enhancement Act of 2022.” LANDBANK’s investments in promoting countryside development of P769.68 billion represents 55.5% of the Bank’s total P1.387 trillion gross loan portfolio. The Bank has also assisted a total of 3.93 million small farmers and fishers nationwide through loans and various support interventions. ABOUT LANDBANK LANDBANK is the largest development financial institution in the Philippines promoting financial inclusion, digital transformation, and sustainable national development. Present in all 82 provinces in the country, the Bank is committed to provide accessible and responsive financial solutions to empower Filipinos from countryside to countrywide.
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