Farmer Eric A. Janolino from the Municipality of Opol in Misamis Oriental ventured into tilapia farming and expanded his income with the financial assistance extended by LANDBANK and the Department of Agriculture under the Agricultural Competitiveness Enhancement Fund (ACEF) Lending Program.
OPOL, Misamis Oriental – For over 30 years, Eric A. Janolino has dedicated his life to farming palay, corn, and various vegetables in the remote sitio of Tingkulan in Barangay Bagocboc. As someone without formal education, farming was the only way Eric knew to support his growing family. Yet, despite decades of hard work, life was a constant uphill battle.
To fund each planting season, Eric used to rely on informal lenders who charged exorbitant and crippling interest rates, often leaving him with little to no profit after the harvest. This made it nearly impossible to improve his farming methods or invest in the necessary resources to grow his livelihood.
Adding to his struggles, Eric lived in an isolated community with limited access to government services. The barangay is accessible only by motorcycle, requiring a 30-minute ride along rugged, unpaved roads and crossing several rivers from the town proper. This makes transporting crops to the market both difficult and costly, eating further into his already limited earnings.
In search of better income, Eric tried his luck in Manila, taking on jobs as an electrician and security guard. But he felt out of place in the bustling city, and his heart pulled him back to the fields he had always called home. Returning to farming, however, presented the same persistent struggles—high-interest loans and limited resources left him with little to provide for his wife and three children.
A new beginning
Hope came in 2023 when Eric learned about the financial assistance available for small farmers like him, facilitated by LANDBANK in partnership with the Department of Agriculture (DA). Under the Agricultural Competitiveness Enhancement Fund (ACEF) Lending Program, he secured a ₱100,000 loan with a low annual interest rate of 2%, or only about ₱2,000 for the entire year.
Eric was guided by LANDBANK and DA through every step of securing the loan—something he never thought possible due to his limited reading and writing skills.
“Dati, kanya-kanyang diskarte ang mga tao dito para magkaroon ng puhunan sa pagsasaka. Pero noong dumating ang LANDBANK, ipinaliwanag nila kung paano kami makakapag-avail ng murang pautang sa ilalim ng ACEF program. Hindi na kami nahirapan sa pagbabayad ng malalaking interes sa 5-6,” Eric shared.
With LANDBANK’s financial support, Eric ventured into tilapia farming and invested in building three fishponds, under the guidance of the Bureau of Fisheries and Aquatic Resources (BFAR) Region 10. To ensure success, he completed a BFAR training on tilapia production, equipping him with the knowledge and skills to maximize his new venture.
A ripple effect of growth
The impact of tilapia farming on Eric’s life was profound. His once meager earnings for his family grew into a steady and reliable income. He invested his profits to buy a carabao and a horse to help transport goods to market, raised pigs for extra income, and even renovated their home. Most significantly, Eric was able to send his children to school—something he once thought was out of reach.
“Malaki ang pasasalamat ko sa LANDBANK dahil hindi sila nag-atubiling tumulong sa katulad naming mga mahihirap. Ngayon, meron na kaming mga hayop na pangkargada sa aming mga produkto at pang-araro ng bukid, kaya malaki talaga ang naitulong ng LANDBANK sa aking pamilya. Anuman ang iyong kalagayan at pangangailangan, nandiyan sila para magbigay ng tulong at suporta,” Eric said.
Motivated by the opportunities provided by LANDBANK and DA, Eric inspired his fellow farmers to achieve the same success. Fourteen other farmers from his barangay availed themselves of the affordable credit facilities under the ACEF Lending Program and embraced tilapia farming. Like Eric, they soon began to see their livelihoods—and their incomes—flourish, enabling their families to better meet their needs and secure a brighter future.
Empowering small farmers and fishers nationwide
LANDBANK serves as the conduit bank of DA in implementing the ACEF Lending Program, which aims to boost the productivity of marginalized agricultural players through the extension of accessible credit assistance, among other support initiatives.
Under the Program, farmers and fishers can borrow up to P1 million, while cooperatives, associations, and micro, small, and medium enterprises (MSEs) may access loans up to P5 million for the purchase of farm inputs and equipment, as well as the acquisition or establishment of agri-based production and processing machinery, equipment, and facilities.
As of December 2024, LANDBANK has released a total of ₱14 billion in loans under the ACEF Lending Program benefitting 95,301 borrowers nationwide, 98% of which are small farmers and fishers.
ABOUT LANDBANK
LANDBANK is the largest development financial institution in the Philippines promoting financial inclusion, digital transformation, and sustainable national development. Present in all 82 provinces in the country, the Bank is committed to provide accessible and responsive financial solutions to empower Filipinos from countryside to countrywide.
LANDBANK AGRISENSO Plus fuels growth for Isabela farmers
ILAGAN CITY, Isabela – For farmer Gilbert Pacis, securing capital for the yellow corn cropping season was a constant struggle. Today, with LANDBANK’s AGRISENSO Plus Lending Program, that burden is lifting. “Dahil dito, hindi na kami mamomroblema sa puhunan. Nabibigyan ako ng lakas ng loob ng AGRISENSO Plus na magtanim ulit,” said Pacis, reflecting the optimism shared by over 1,300 farmers who gathered at the Ilagan City Community Center on 04 March 2025, as LANDBANK launched its financing initiative in this province. Aimed at providing accessible and affordable credit, the LANDBANK AGRISENSO Plus Lending Program empowers local farmers to sustain and expand their operations. The Program launch saw a turnout of 1,304 farmers, with over 500 farmers initiating loan applications. LANDBANK likewise facilitated ATM card applications on-site to integrate more farmers into the formal banking system. It is expected that an additional 400 loan applications will be received from farmers who are still completing the requirements. Strengthening partnerships for agricultural growth The event gathered key stakeholders, including Ilagan City Mayor Hon. Josemarie L. Diaz, LANDBANK Northern Luzon Lending Group Head First Vice President Eduardo N. Reyes, Northern Isabela Lending Center Head Myra Myrtha M. Padolina, and Ilagan Branch Head Roldan E. Acera. Also present were SAGITTARIAN Agricultural Philippines, Inc. President and CEO Jose Avelino C. Diaz, among other local partners. Additionally, Philippine Crop Insurance Corporation (PCIC) Insurance Processor Rostom M. Molina discussed PCIC's insurance services, while Engr. Roquito L. Cabras of the LANDBANK Countryside Development Foundation, Inc. (LCDFI) led a session on Digital Financial Literacy—further reinforcing LANDBANK’s holistic support for farmers and agri-entrepreneurs. As Isabela gears up for the upcoming yellow corn cropping season, LANDBANK is ramping up efforts to support even more farmers, ensuring they have the necessary resources to thrive.With AGRISENSO Plus and ASCEND Programs, LANDBANK remains steadfast in its mission to empower farmers, helping them achieve sustainable growth and financial stability. Empowering farmers through AGRISENSO Plus The LANDBANK AGRISENSO Plus Lending Programprovides smallholder farmers, fishers and agri-entrepreneurs with accessible and affordable credit. Offering flexible loan terms and competitive interest rates, the Program is tailored to address the unique financial needs of the whole agricultural value chain. The capacity-buildingcomponent of AGRISENSO Plus—the ASCEND Program—aims to enhance financial literacy and entrepreneurial skills among farmers and fishers. ASCEND provides training on modern farming techniques, financial management, and market access, empowering farmers and fishers to improve productivity and profitability. ABOUT LANDBANK LANDBANK is the largest development financial institution in the country promoting financial inclusion, digital transformation, and sustainable national development. Present in all 82 provinces in the county, the Bank is committed to provide accessible and responsive financial solutions to empower Filipinos from countryside to countrywide.
LEARN MOREBoosting leasing and financial services: LLFC-ULFC merger complete with SEC approval
Following the merger of LANDBANK and UCPB in 2022, the Securities and Exchange Commission (SEC) has recently approved the merger of LBP Leasing and Finance Corporation (LLFC) and UCPB Leasing and Finance Corporation (ULFC). LANDBANK President Lynette V. Ortiz (6th from left), LLFC President and CEO Michael P. Arañas (5th from left), and ULFC OIC Kristine Marie G. Cuevas (center), lead the turnover ceremony on 28 March 2025 at LANDBANK Plaza in Manila. The Securities and Exchange Commission (SEC) has approved the documents governing the merger between LANDBANK subsidiaries—LANDBANK Leasing and Finance Corporation (LLFC) and UCPB Leasing and Finance Corporation (ULFC) on February 27, 2025—officially completing the consolidation, with LLFC as the sole surviving entity. The operational turnover and transition activities immediately followed the SEC approval. The integration is in accordance with Executive Order (EO) 65 signed by President Ferdinand R. Marcos Jr. on 6 August 2024, which authorized the merger, as it eliminates unnecessary overlap in mandates and functions. The merger follows the 2022 integration of the United Coconut Planters Bank (UCPB) into LANDBANK, which brought ULFC under LANDBANK’s umbrella. "This merger is a strategic step towards strengthening our leasing and finance operations, ensuring greater efficiency and financial capability to support key sectors. By consolidating LLFC and ULFC into a single entity, we are optimizing resources, expanding market reach, and bolstering our contribution to the government's inclusive growth agenda," said LANDBANK President and CEO Lynette V. Ortiz. The consolidation aligns with the government's broader effort of strengthening state-owned financial institutions by enhancing their capital base and operational efficiency. It positions LLFC to scale up support for agriculture, infrastructure development, and small and medium enterprises (SMEs), aligning with LANDBANK’s mission of advancing inclusive and sustainable growth. LANDBANK assures all clients of LLFC and ULFC that the merger process was designed for a smooth and orderly transition, ensuring uninterrupted customer service. With this merger, LANDBANK expands its financial services and reinforces its role in driving national economic development. ABOUT LANDBANK LANDBANK is the largest development financial institution in the country promoting financial inclusion, digital transformation, and sustainable national development. Present in all 82 provinces in the county, the Bank is committed to provide accessible and responsive financial solutions to empower Filipinos from countryside to countrywide.
LEARN MORELANDBANK unveils upgraded Optisaver Plus with free insurance
LANDBANK is raising the bar for savings accounts with the launch of OptiSaver Plus — an upgraded version of its high-interest OptiSaver account—designed to help Filipinos grow their funds while enjoying free insurance coverage for greater financial security. With tiered interest rates of up to 4% per annum, the LANDBANK OptiSaver Plus account provides depositors with free insurance coverage based on their Average Daily Balance (ADB). Optisaver Plus account holders receive life insurance coverage which scales with account balance tiers, rewarding higher savings with greater financial protection. Meanwhile, personal accident insurance offers additional coverage against accidents resulting in injury or loss, ensuring a safety net for depositors and their families. Maintaining a minimum ADB of ₱50,000 qualifies depositors for either free life insurance or free personal accident insurance, while those in the highest balance tier of ₱20 million and above receive both coverages. “With the LANDBANK OptiSaver Plus, we are empowering our clients to achieve financial growth while securing their future. By combining the benefits of higher savings potential and built-in financial protection, we are ensuring their hard-earned money works even harder for them as they build wealth with confidence,” said LANDBANK President and CEO Lynette V. Ortiz. As a savings account, the LANDBANK OptiSaver Plus offers flexibility with no tenor, and allows account holders to unlimited deposits and withdrawals with seamless access through LANDBANK's digital banking channels for cardless LANDBANK Visa Debit Card transactions and at all LANDBANK Branches for passbook over-the-counter transactions. Interested clients can open an OptiSaver Plus account at any LANDBANK branch and receive a passbook for account monitoring. Meanwhile, existing OptiSaver account holders who wish to avail of the free insurance coverage may visit their LANDBANK branch of account to complete the necessary forms. Account holders will also receive the forms via email from their branch of account. ABOUT LANDBANK LANDBANK is the largest development financial institution in the country promoting financial inclusion, digital transformation, and sustainable national development. Present in all 82 provinces in the county, the Bank is committed to provide accessible and responsive financial solutions to empower Filipinos from countryside to countrywide.
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