LANDBANK bags three wins at the 54th Anvil Awards

Friday, February 8, 2019

LANDBANK Executive Vice President Julio D. Climaco, Jr. and First Vice President for Corporate Affairs Catherine Rowena B. Villanueva receive the Bank’s awards during the 54th Anvil Awards held at the Mariott Grand Ballroom.  They are joined by unit heads and staff from the Corporate Affairs Department.

Three projects of LANDBANK bagged the prestigious Anvil Award at the 54th Anvil Awards: Gabi ng Parangal held recently at the Mariott Grand Ballroom in Pasay City.

LANDBANK’s 2018 wall and desk calendar, “Stories of the Heartland: 55 Years of Nurturing Roots and Sustaining Harvests” was conferred with a Gold Anvil award under the External Publications category for creatively showcasing the Bank’s programs in support of the country’s agriculture sector through the stories featured in the publication.

Meanwhile, the Ecobrick Program also received a Gold Anvil under the Specialized Public Relations Program category for effectively instilling the sustainable practice of ecobricking among Landbankers and for propelling the country to the top spot as the biggest ecobricking community in the world, with almost 900,000 grams of waste plastics converted into 3,500 ecobricks.

Lastly, the Harvest of Heroes Volume 2 won a Silver Anvil under the Coffee Table Book category for featuring the success stories of 100 clients and development players from 74 provinces in the Bank’s pursuit of countryside development—another success for the Harvest of Heroes series after the Volume 1 won a Gold Anvil in 2017.

“We are grateful to be recognized once again by the Public Relations Society of the Philippines. This inspires us all the more to initiate more innovative programs and develop compelling communication materials that truly make an impact on our stakeholders and their community,” said LANDBANK Executive Vice President for Corporate Services Julio D. Climaco, Jr.

Dubbed as its first fully-digital year, the 54th Anvil Awards received almost 500 nominations in six major categories but was no less stringent with only 180 entries bagging an award. The Anvil Awards, presented annually by the Public Relations Society of the Philippines, is the oldest award-giving body in the local public relations industry.